Sony Electronics Pitch
2012
details
Visual direction and collateral for a proposal for Sony Electronics.
Fields
Art Direction, Branding, Graphic Design
- Sony Electronics PitchPrint Collateral
clientSony (for Marketing Werks)
detailsOur proposal for Sony Electronic programming recommended mixing their clean, high-end technology with a rough, vintage, and handmade visual aesthetic. All of the text for the proposed event site signage was painted out by hand and then scanned into the computer. The simplicity of the campaign name “Live Louder” lent itself well to expressive brushstrokes. 
painted logo concept
signage examples
banner examples
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